I don’t think this criticism matches reality though. The Packers did not bottom out to get Aaron Rodgers; the Patriots did not bottom out to get Tom Brady. The Browns did bottom out to get Baker Mayfield; how’d that go?
In fact there are way more examples of bad teams crashing into high picks, and then continuing to crash, than dramatic turn-arounds into Super Bowl victories shortly thereafter.
Good teams and coaches go for the Super Bowl every year because it is impossible to predict when you’ll get there and win. That includes when you have (or don’t have) a great quarterback. You just have to try your hardest every year and hope.
And excellence is a habit, not a dial you can quickly turn from one side to the other over the summer. Most players have short careers and so a team needs them to get better every year in order to hope to peak as a team.
It seems to me like a lot of sports criticism is based in regretful retrospection. “Oh, if only they’d done this or that, they would have won.” But it’s impossible to know what would have happened. Injuries alone are unpredictable and hugely impactful from year to year.
It’s a natural thought, but that doesn’t mean it’s a good way to actually manage a team.