This is the essence of what a "brand" is.

Most microphones on professional stages are Shure microphones. They cost more than microphones that get equivalent reviews for performance. So why do audio professionals keep buying expensive Shure microphones? Because they have a proven track record of being extremely reliable. No one wants to be responsible for the mic failing during a performance. So people trust Shure to be reliable. Trust builds up over a long time and becomes what we call a brand.