Exactly! I didn't even mention that Monday/Wednesday (can't remember which) is matinee price all night. It's really great for meeting up with friends or multiple families going to see big releases (like the Hobbit) together. And of course lastly there's the "screening studio", which is just one of the three screens that sometimes shows local/regional productions or hosts forums.

And yet another update: I'm thee right now, waiting for the Hobbit. Apparently they do 3d now, with all new projectors. They're doing even better than I thought...