In general though yeah X is probably less competent in the execution of manipulating you through insights from your data.
I was a big fan of SpaceX and Tesla and Musk's other endeavors as well, until he crossed the line from quirky to erratic and went completely off the far-right deep end. Today he's a champion of social-conservative politics and revanchism, but he could just as easily wake up tomorrow and decide he's a hyper-progressive One-Worlder kind of guy. Either way, no matter what, he still has your data.
xAI, OpenAI, Anthropic, may dabble in ads but they are nowhere near Meta and Google.
While as for Meta, there’s just way too much negative track record for me to ever trust them as a company or their products. I just assume everything it touches will be used to profile me and sell me ads