This is basically the reason Google lost their Play Store anti-trust lawsuit when Apple won theirs. Google did all these incriminating, behind closed doors deals to lock out competition from their “open ecosystem”, where Apple never pretended to be open to behind with.
Except when Steve Jobs lied saying FaceTime would be an open standard.
"FaceTime is based on a lot of open standards: H.264 video, AAC audio, and a bunch of alphabet-soup acronyms. And we’re going to take it all away. We’re going to the standards bodies, starting tomorrow, and we’re going to make FaceTime an open industry standard." - Steve Jobs at Apple’s WWDC 2010 keynote (emphasis mine)
[0] https://tildes.net/~tech/1wam/blocking_of_unverified_apps_on...