Cross checks will be useless because enough GEO/SEO will be pumped out using generative AI that even what the candidate said will be distorted or "interpreted" in ways that fit the agenda of the organization doing the SEO. "If you give me six lines written by the hand of the most honest of men, I will find something in them which will hang him." -- Cardinal Richelieu.
The best part is that the AI companies get paid for both causing immense societal problems and combating the problems their tools are causing. It's perfectly Kafkaesque and the best part it is going unremarked right out in the open.