They picked weird direction. "Here, pay ENTIRE EXTRA SUB to use the LLM we made that is worse than one you're already using".

Yeah, no, vast majority just want to pick a AI vendor and integrate it into their IDEA or CLion or whatever other editor they were already using. Pushing into entirely different subscription was dead on arrival.

They figured that out and started integrating it into main tooling (https://plugins.jetbrains.com/plugin/33314-air), but they definitely wasted a bunch of resources on something nobody really wanted.