And much (though not all) of its improved compression (before it damages the image too badly) was anyway matched by the better JPEG encoders which were released and improved over time. It sure benched very well against a 30+ year old JPEG encoder implementation though.
JXL has a pixel-accurate JPEG-input mode with no generation loss which already beats WebP, a native mode which is way way better even, it addresses many more use cases and is not Google's pet project (saying this while thanking them for all the foundational work from which modern image/video codecs benefit - JXL itself first and foremost!) so it DOES have better than a snowball's chance in hell of becoming the defacto standard of the next 10-30 years and we'll soon see it in silicon.