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Comment by bwblabs | Hacker News Reader

Meta Registry Holdings LLC applied for: agent, aiglasses, facebook, frommeta, insta, instagram, llama, loc, messenger, meta, metaai, metaglasses, metaverse, muse, reels, superintelligence, threads, vrs, wearables, whatsapp

Charleston Road Registry Inc. (doing business as Google Registry): agent, alphabet, api, ask, beam, browser, cast, chromebook, chromium, classroom, deepmind, find, fitbit, gem, gemini, gemma, genie, gke, intelligence, keep, lens, lesson, lyria, maps, mcp, nest, pixel, share, sheets, shorts, slides, teach, ultra, veo, vids, waymo, waze, wear, workspace

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I'll never cease to be amazed at what large companies will throw hundreds of thousands of dollars at just to _apply_ for a new gTLD. I mean what's the demand for whatever.superintelligence? Nobody is going to type that or notice it in a URL bar and think anything but "damn, that's a long TLD" while the dozens of other shorter AI focused TLDs sit there too.

Checked all primary strings for length, the 3 longest (excluding punycode notations):

.superintelligence (17)

.registeredagent (15)

.meditativemind (14)

.intelligence (12) is also in the top 10 longest primary strings.

i was expecting something like .supercalifragilisticexpialidocious

Non-tech companies are getting sucked in, too - see, for example, the applications for .airliquide, .capitalgroup, .dinebrands, .massimodutti, .newbalance, .stubhub, .warhammer, .zarahome, and so on.

From what I've seen thus far, most brand TLDs never get used. (The only significant exception that comes to mind is .google, and even they never really committed to using it.) Who's been going around convincing these companies to apply for this round?

Google mainly uses .goog for infrastructure (from cloud, gclb, gke, pki, to printer.in) while .google is more of the about page of services.

The pharmaceutical company Hisamitsu uses its TLD:

https://us.hisamitsu

.zarahome is just crazy.

They registered .zara 10 years ago [0], but they don't use https://home.zara for some reason.

[0] https://www.iana.org/domains/root/db/zara.html

It is not an exaggeration that tech companies have far, far more money than they know what to do with. Not all spending looks good to investors, so layoffs must happen, but this is nothing compared to the amounts of money Google, Meta, etc, blow on completely inexplicable / SVP vanity projects every year.

The whole thing is just a money grab for ICANN.

So Meta, Google and OpenAI all applied for .agent

Some of these keywords are so valuable that I see them all forming a consortium of sorts to share access amongst themselves.

Or they’ll give it to the highest bidder =\

It should be available to the public and businesses without a(nother) company in between: if we had our act together.

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