You don't have to use it, just like people don't have to use all of Apple's services, and as long as they are not too in-your-face about it.
You don't have to use it, just like people don't have to use all of Apple's services, and as long as they are not too in-your-face about it.
"In-your-face" such as prompting me with a page-modal dialog every time I log into YouTube, demanding that I create a G+ account, and if I say "no" actually requiring a reason before the dialog will go away? I currently work around it by logging in, closing the tab when the dialog comes up, and opening a new tab.
While I agree that that's pretty in-your-face, that's not what GP was talking about.
Apple has merely provided SSO. All of its services have always been private (unless you explicitly share) and will always be. Google has taken what were private services e.g. YouTube and content and exposing that through a social network.
And for most people it is that blurring of the boundary between private and public that makes what Google is doing a bit concerning.
Seeing all that private activity with no way to capitalize on its inherent virality has driven Google away from their natural core. From a company which started out with an quirky barebones homepage, deliberately eschewing the natural monetizability of it, this new aggressive identity grab is a big cultural transformation.