I think this focus on a "holistic" approach applies to everything AI is touching now, not just math. On Twitter I see people one-shotting games, or reproducing games. If the goal is to just one-shot a game using AI, it's done. But if the goal is to produce immersive medium that people can truly enjoy, admire the story and the craftsmanship, and can find entire new ways of bringing a story to life, that's something else entirely.