Wake up to what? The fact ICANN have failed in their governance responsibilities by not encoding a widely used defacto private namespace into the reserved namespace RFC and considering delegating it publicly?
if you choose to use an unreserved domain, you are choosing to accept the risk of something like this happening. take ownership of your choices. "but other people use it" is not a great defense.
As an example, at one point in the past (I think in the 90's?), Microsoft recommended using .local for AD domains, whereas now they explicitly recommend against it.