Yes nothing politically divisive about renaming a common term and calling people who don’t use the new term THE ENEMY.

I'm sure he was thinking about the divisiveness of the term 'AI' and not the millions of dollars AI companies have given him or the massive amounts of money he and his family hold in investments in AI data centers.

"Can we find an even-more Matrix/Terminator-sounding name??"

I wouldn't be surprised if it was industry-pushed to try to get people used to the idea of "don't question the machine, let us replace you." Are you "super", after all?