> It does so because, as Keurig notes, it’s collecting data about your household in order to let Keurig sell it to advertisers.

This is either outright false or at least highly misleading. Keurig says they may sell information about your coffee brewing habits to third parties (i.e. your usage of the coffee machine itself), but nowhere does "Keurig note" that they collect other data about your household through network scans and sell that to advertisers.

I'm not even sure which tweet you were referring to that implied that. In any case, there are tons of responses here that are interpreting your quote as saying Keurig admitted they do network scans to acquire info about your household to sell to third parties, and that (the idea that Keurig says they do this) is flat out false.