my guess is so that the company can say on the earnings call that they are going digital / going ai or whatever, "and here's 10 products we have that are taking active steps in that direction".
If I don't give it my wifi password, how could it connect?
ah sorry i should clarify what I mean. I meant to say that it's probably true that very few consumers care about or want this feature, but this feature was desired by the company manufacturing this to sweeten the picture for their own investors