I don’t understand why this idea that it’s all just marketing is so prevalent on HN. It doesn’t make any sense. Why would a private company attempt to convince everyone that what it’s building is dangerous to its own customers?Can you think of a single other time in American history where an entire industry was calling to be regulated? I don’t seem to recall Facebook asking for tighter restrictions on social media. I don’t remember Shell telling the federal government that they need to act fast on climate change. Companies do not market themselves by convincing the public that their products might literally kill them all.

The only way this behavior makes sense is if the AI labs believe two things: one, that what they and the other labs are building is legitimately dangerous, and, two, that if they personally stop building then another lab will simply continue (and that lab will be, simply by virtue of not stopping, less safety-concerned than them). This is why they are calling for regulation. Competitive pressure and investor obligations prevents them from unilaterally stopping development. Government regulation is the only (and the most the appropriate) avenue for slowing down AI acceleration.