Anything created in an Adobe product has a hash and is synced to their cloud. Opening any asset in an Adobe product without Adobe content credentials is blocked entirely as it’s ‘not verified’.
Any real business that uses Adobe software will be locked into it and it will shut out things like this from competing in a commercial sense.
It enforces the idea that only Adobe can validate the authenticity and origin of an asset, as well as builds a moat.
They could easily roll it out, it introduces more friction from a creative production point of view but they may have no choice now…