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Artificial has bad connotations. Super gas good connotations. Trump speaks to the feral mind that drives survival instincts and overrides rational thought. If you’re influenced by it he warps your world in a way that is overwhelming. If you’re immune it’s hard to comprehend because is seems so glaringly stupid.

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It's not about whether or not "Super" makes sense. He could have just as easily changed the name to "potato." The point is to change a commonly-used word to something else, and measure who follows along. If you go along with it, you're a loyal friend, and if you don't you're an enemy.

It's like the Facebook -> Meta rebrand, Facebook was a dirty word at the time while Meta wasn't (gosh that didn't last long though) so it was an attempt to try and get rid of the accumulated negativity and hope that searches for the topic of Meta only returned bland and positive results instead of dredging up the many ongoing court cases.

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