I work as a designer, I use a lot of their tools at a professional level. My perspective is from a place where Adobe software is embedded in processes, I could change my software but I will receive assets that will be done with the latest tools. Likewise I could supply files from these tools but then the person receding it may not be able to use them. I’m sure there are a lot of people using bits of Adobe software but there are much more using it in a career and it would be impossible to switch and there’s an opportunity for Adobe to turn the screw and lock down the processes in the creative pipeline.