When buying our refrigerator, I didn’t look into how evil the CEO of whirlpool is. It’s quite possible he is as bad or worse. However, at least he has the good sense to be quiet about it.
For sure, I think a good CEO stays the hell out of politics altogether, because it will never recruit more customers, it can only alienate.
There are a handful of CEOs who just can't seem to keep it to themselves, to the point where they're just begging for people to include those politics in their purchase decisions.