https://www.youtube.com/watch?v=xNgQtzEl4lY
Jev is used as an example of a successful marketing launch where they worked with many X "creators" prior to its release, so that all the creators would repost to put it to the top of everyone's feed. Then, over the following days they'd repost so it maintained momentum.
See: doomers.ai, clickstrike, growth matrix, etc. They use coordinated engagement, paid influencer networks, customized messaging, etc.
Jev isn't a terrible product, but it's way overhyped.
> Do creators disclose that a post is paid?
> Yes, every time. Every creator post we place carries X's paid partnership label. That is an FTC requirement for any post where a brand has paid or given something of value, and it is X's own rule for sponsored content.
Although, there are other services, that sound shady.
Obscene marketing is all you need it seems.
Kind of sad seeing so many “tech people” (including here on HN) falling for it hook, line, and sinker.
Unfortunately it is not sufficient for someone to think "I am immune to marketing" to actually be immune against marketing.
If I seriously needed a classifier, I would just train my own and it would run on an iPhone. Any CTO worth their salt would suggest the same, because it's not even remotely comparable to training a large language model (w.r.t. compute or training data required).