Slightly off topic - sorry.
Whoever coined the acronym MOOC is clearly not from the NYC area or has not heard the term "mook", which is all I see when I read this article.
http://www.urbandictionary.com/define.php?term=mook
This is an acronym that should be killed quickly.
Maybe something like MMOE (Massive Multiuser Online Education)? Or MOOE (Massive Open Online Education) or OEOE (Open Enrollment Online Education)....