You probably also don't want to focus on just one location to avoid becoming a dominant factor there making people expect that you'll help them. I can actually ask my friend how he approaches that, and if he has some advice. Personally I'd pick only a few cases per village, and more importantly, per school. Because I just remembered another thing my friend experienced: Many of the sponsored kids went to their school, and those kids started sticking together because they thought they were something special. Once he realized that he broke that up of course (I don't know how though) and made sure that the the sponsored kids would integrate with the rest as normal.
You are probably have thought of some of this yourself in some way, but I believe it is helpful to hear it from someone else too, to confirm or challenge your own ideas about that, and learn from the experience of others.