i mean marketing in some sense “feels” like fraud when presented in some very specific way, no? at some level it’s: generate interest about a thing when there didn’t exist any interest before. sometimes they generate interest about something that has no substance and that feels kind of fraudulent (this isn’t that case)

but in this case, this is product extremely boosted for super viral marketing, and this is the first time i’ve read about this boost since hearing of the product whereas everybody only really talks of its substance. feels like a magician kept a trick going for a very long time, people forgot they were watching a magic show, then the curtains come down and they reveal the deceit after (i’m being slightly melodramatic)