Apple may have an iPhone 18 Pro demand problem

The A20 Pro was a massive jump in performance per watt, meaning higher efficiency. A lot of site that latter discovered what A20 Pro were doing thought Apple under sell its achievement.

They should have provided battery life compare to 14 Pro and 15 Pro. Which is anywhere from 30% to 40% more. That is a huge jump and a lot of people are still on 13 - 15 range. That single reason should have pushed an upgrading cycle alone.

Every other phone has increased their price for a lot more in terms of percentage. Apple is actually on the lower side especially to entry model. Some how this message should have been marketed. A lot of iPhone user aren't aware that Android have gotten a lot more expensive as well for their flagship.

I usually upgrade every 2 years. But looks like it will be at least 4 this time. Meanwhile still paying rent for iCloud/sevices … so Apple is still winning.

Might get a Duo for device testing but definitely won’t use it as a daily driver, no need for that much screen.

I've upgraded to every new Pro/Plus/S phone since the 3GS but didn't get the 18 Pro because I'm going to try the Duo. If I hate it I'll return it and go back to my Cosmic Orange 17 Pro. I can't tell you how much I've enjoyed that color, every previous phone of mine was "black".

Thinner. Lighter. Slightly faster. More expensive. No one really cares. Their keynotes are monotonous, with long diatribes on how many oz they’ve shaved off hardware that no one can even notice during tests.

I’d advise them to innovate more but showing up with a VR headset and foldable phone many, many years after they’ve already been in the market shows they’re out of ideas.