Would you prefer these companies going bankrupt and stop existing?
if they aren't successful they should go under, financially viable organizations should be rewarded with survival; there should be more incentive to build successful sustainable businesses and more competition to drive down costs and raise quality for customers than the quick exit we see a lot of the time
bankruptcy also gives companies a chance to redo things and get stuff in order to pay the debtors; it doesn't always end in liquidation.
in any case, its better longterm to incentivize survival of the fittest through competition than through golden exit as it is now...