Why hellish? Not that different from a CEO or a CFO obsessing over sales metrics. I think it's fair to say that it's unglamorous, and probably clashes with the perception that YouTubers are just hobbyists pursuing their passion, but that's more or less dead. Too much money at stake.

I get the impression that he enjoys it. He lives for the challenge. I think you have to in order to do what he has done.

I wouldn’t. It sounds hellish to me. But different strokes for different folks…