Because literally one person came up with that term, just to put their own stamp on it.
Forcing others to use it is just par for the course with this administration
This is a recognisable symptom of the man's particular neurological makeup.
But you misunderstand what the whole "call it superintelligence", "call it Lake America" thing is about.
This man is a genius at suborning, humiliating and hollowing people out. That is what is happening. He may be an ignoramus, but he's an ignoramus Leland Gaunt.
America is lost.