> these efforts rarely go anywhere. The average person makes decisions on a multitude of factors but price, availability and convenience are the most important.
Some people still don't grasp the gravity of the damage.
Emotional boycotts don't work like that. Once the customers will find an acceptable replacement for some US brand they will not return to the brand, because in the first years "not consuming US" has become socially a premium and added value, and then it just runs by inertia. Canadians were selling their houses in Florida out of rage. Do you think that the same people will buy other house again in Florida in five years?. Will be drinking Kentucky bourbon? Forget about it.
> if this ever got big enough to hurt America's economy in a measurable way, the press would be all over it and Americans would retaliate.
And the press would be called piggy, and Americans would retaliate voting Republicans in four years to raise the debt a couple trillions more. America does not need Europe to hurt their economy, is doing a stellar job by themselves.
Any attempt to punish your European customers can be satisfying for a while, (yeah lets remove their Youtube), but then you will just lose those customers. So now you earn zero money showing adds to this people and lose access to their free work keeping your web interesting and alive. And somebody competing against you will inherit that big chunk of the market that you so graciously gave to them.
And the Streissand effect created would be the size of the Moon. Keeping a low international profile is the best strategy right now. Any association of your brand with Trump is the kiss of death.