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I suspect that something as simple as 2-3 emails prior to renewal, each with a one-click (no auth needed) clear, unobscured "unsubscribe" button would be sufficient.

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Where does it say they have to send even 1 email prior to renewal, let alone 2-3? That would be spam in my book. I'm pretty sure companies like Netflix don't do that, and I'm sure Cursor doesn't. That doesn't mean the requirement doesn't exist or isn't added by this law...but it would fundamentally change things.

It doesn't, but it would make cancelling easy.

Personally I really appreciate it when a service sends me an email or to reminding me of an upcoming renewal and making sure I have a chance to cancel. It tells me that they’re not hoping for or relying on users forgetting their subscriptions to make money, which imparts am image of integrity.

next we need to end captive portals. Don't tell me there's an invoice, fucking send it to me!

"There's a new [some thing] that needs your attention" where the only email content is a log-in button needs to genuinely die.

Right? I understand maybe there are concerns about security, but at least let me opt in. Email delivery != email notification. I should be able to receive, digitally or not, mail from you, to my inbox!!!

Don't you all automatically delete any email from noreply@.* ?

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