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Good riddance though. I wish other ISPs would follow suit.

People do NOT like advertisements, the popularity of AdBlock shows that pretty clearly.

Well we (web developers) are trying to make the ad experience as best as we can. A lot of websites wouldn't even exist without ads (Google, Facebook etc...). If ads are annoying you, use Adblock, but do not remove ads from every user by default! I work for big startup in the US, and we wouldn't exist without ads.

I think they're just doing that to get good publicity (oh Free doesn't show ads on internet? I think I'll sign-up at that ISP!) and also to piss off youtube.

They will turn it off by default in a couple weeks/month for sure. Mark my words.

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