If the restaurant owner in this case truly has made a multi-layer misunderstanding, SpaceX continues to have an opportunity to clear up the misunderstanding. I hope SpaceX will do so within the next month.
Absolutely. A small business owner, getting screwed on purpose by a large corp, is terrible. I just don't think it happened that way.
If you're a writer, and a story like this comes along, its spectacular, because of all the attention baked into the SpaceX cake. This restautant owner might make an extra $70k this year from the exposure alone.