I think the most helpful thing is not to add language to the regulation, but to add 4-6 examples that illustrate what is considered to be ok or not ok.

The lack of examples/specificity makes it easier for the government to capriciously enforce this law against companies they disfavor. I'm surprised that on a startup-friendly forum, most of the comments are from folks who are worried about malicious companies, not malicious enforcement.

I totally hear you on Comcast. I've filed FCC complaints against them several times. But these rules apply equally to very small companies, who may not have the resources to make sure that they're in compliance with the spirit and letter of every rule in 50 states and 100 countries.