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They are not "new cookies". Fingerprinting has been a thing for close to 20 years now.

The whole cookies discussion is a successful diversion by the ads industry. It was never about cookies.

Right. What has changed about fingerprinting though is that since last year Google allows it in their ad products. And, unlike cookies, you can't just delete your fingerprint. The average internet user hasn't even heard about it, so we need to be vocal about it.

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