Well I did say "good", which excludes things that don't fit in the context of the wider business.

I think startups have an easier time for 2 reasons: They are innovating on the product side already, and probably were already capacity constrained for work on the top ideas. They also have a high proportion of tech debt which never bubbled to the top of effort vs reward (competing against product work) before but would still be valuable to fix. E.g. https://posthog.com/blog/sql-parser was on the HN frontpage a few months ago, and this work would never have happened in the before times