I assure you, this market exists. I own a RaspberryPi and have never once used it. In fact, I know several people who own several RaspberryPis and don't use them!
Comparing to Raspberry Pi, the analogous question would be “is there a market for Raspberry Pi with Pi OS already flashed onto a memory card”? And the answer is not much. Someone preflashing a stock image doesn’t provide much if any value.
Someone starting a new router company better have more of a value proposition than just “I’ll preinstall DD-WRT for you”.