A quick search puts the list price of the touchscreen-equipped controller at around €7,000 [1]. So this is hardly the typical dirt-cheap IoT device you can buy for a few bucks from China. The product label also says "Made in Denmark."
This vulnerability certainly appears more complex to exploit than the ones routinely found in cheap IoT devices.
Still, I wonder why, in the age of Tailscale and Nebula, a large company like Danfoss doesn’t use overlay networks to make these services accessible only to technicians and other authorized personnel, rather than exposing them publicly. From a technical standpoint, a company with 40,000 employees should be capable to pull this off.