Let them compete in the market.
Start a new company with version N+1 leading it, and give it some funding. If it outcompetes version N company, it can acquire it.
Start a new company with version N+1 leading it, and give it some funding. If it outcompetes version N company, it can acquire it.
(Markets are a human construct, not a law of nature. There's no reason to think they'll reward intelligence).