VRAM isn't a type of memory, it's just RAM used for the GPU. So this LPDDR5 is VRAM, just like it can be with my Strix Halo machine.
And then GDDR7 backed off to PAM3 and sends 1.5 bits per cycle.
There's a good chance [LP]DDR will use the same techniques once it gets into the same speed range.
DDR has better latency hence the preference in CPU workloads where lower latency is more important due to variable workloads.