So much negativity in here. I mean, I get the antipathy toward Mozilla, but they're trying to find a way to make the actual browser a revenue stream. Yeah it could skew incentives or something, but unless you believe that you, and everyone you know is ready to start a paid subscription to Firefox Personal tomorrow, it's something like this, or more Google deals and pushing "service" integrations.
Seriously, this place is so damn negative these days, but not even constructively.