As far is Apple is concerned, they have been caught lying about this many times before. I jujst cant get my head around why any person can trust a billion dollar corporation to be 'good'.
Here have a few links:
https://www.bgr.com/2107512/how-to-prevent-apple-tv-spying-a...
https://gizmodo.com/apple-iphone-analytics-tracking-even-whe...
https://linustechtips.com/topic/1467686-apple-caught-ignorin...
https://medium.com/@michaelswengel/yes-your-mac-is-watching-...
https://appleinsider.com/articles/22/11/12/apple-getting-sue...