I still don't get how Apple can claim to have a "TV" product without actually making a TV. I always expected Apple to build the entire TV, not just a box.
Why make just one TV when you can make a box that plugs into any TV?
Overall? Superior hardware experience.
How much better can you make a TV? Also the margins are quite thin. Companies like LG and Samsung have pretty much perfected it.
‘LG perfecting TVs’ is quite funny in light of their privacy shenanigans.
But people don't pay for Apple just to save some bucks. People pay for Apple products to get the best of the best. I bet if Apple did a true Smart TV, people would just buy it eyes closed. Same happened back then with mobile phones, the market was flooded with options, look how successful they were with the iPhone.
I don't think Apple could do better than a high-end Sony.