In the summer. In the winter the heat from the bulbs would help heating the homes, offices, stores, etc.
I was surprised how the small amount of infrared from them makes rooms feel more pleasant to be in. It's a warmth on the skin, rather like having a fireplace going.
If I weren't paying the electricity bill, I would totally fit them everywhere.
It's nothing at all like having a fireplace going - unless they're on fire, in which case both of you have a problem.