For profit org that has its personalized ad part of business growing massively, is scanning all your photos, gives all data to NSA like there is no tomorrow is somehow better, becase carefully crafted PR said so.
Especially if one is not US citizen, or multinational, or US citizen not on US soil, and so on.
They make great, hard vendor-locked hardware and mediocre software. Lets keep them at that and not some magical privacy champions when they are not, not where it actually matters.