At the time the roles were reversed. The spin was "use Chrome to break the IE browser monopoly." And Chrome was a better browser, and much faster. It worked.
When Chrome was released, Firefox was four years old and had already gained 33% market share with momentum on its side, mostly through word of mouth. Chrome was a bit better in some respects, a bit worse in others, but it had the Google marketing juggernaut allowing its market share to skyrocket.