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Comment by Waterluvian | Hacker News Reader

I think some Chinese brands do try to distinguish themselves. Anker, for example, isn't a revolving door brand name. But, yeah, there's an enormous amount of noise on Amazon. Unfortunately that noise is everywhere. If I went right now to try to find another source on, "what brands don't suck?" I would probably have zero confidence that any of the sources I find aren't just SEO garbage.

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Any known brand seems like a good sign to me compared to AWOLP, IPOW and whatever else Amazon surfaces.

They sound like random letters stringed together rather than any attempt to build an actual brand.

I agree completely, user43928.

Those are private label brands where the US or EU owners look for ready made low cost products within a category across different Chinese factories and slap their logo on top. Like SEO they game the product search engine and listings on Amazon to appear on the first search result pages, knowing that most impulse buyers don't have much patience.

The factories usually ship directly to Amazon warehouses and it is also fulfilled by Amazon (FBA).

They might not be a revolving door brand, but I've had 2 different models of charging brick from them get recalled for spontaneous combustion in the past 3 years. So, despite their branding efforts, their QC still isn't great from my perspective.

I've had the same. But unlike a lot of today's companies, I was able to get an actual human emailing me back the same day with a few questions followed up by a "we're sending you a replacement. Throw away the broken one." That was refreshing. Maybe they haven't gotten the memo that you're supposed to hate your customers.

Fair enough. I didn't need a human - Anker sent recall notices (via Amazon sales records, I guess) and all I had to do was send photos of serial numbers on the bricks and pick from a list of replacements of similar capacity. So, their customer support was better than average, no question.

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