Cool, but let them decide... don't put them up against a team of behavior psychologists at a billion dollar company
I don't think this should be considered a child protection thing; I as an adult am not that much better equipped to protect myself against these psychologists, and would also want to have regulators protect me from advertising. So this is one of several reasons why I wish I lived in Switzerland.
I agree, but it's always easier to whip people into a fervor over protecting children and this is one of the better angles