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> While Waze has an impressive user base (20 million at last count and said to be nearing 30 million), the company has still not found a way to adequately monetize its product, or build a scalable business model to profit from.

How many more times do we get to watch this story play out?

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Can you give me a few examples where this story has not played out with a successful company at the end of it?

It's been a successful strategy for many companies, however perilous it might be.

Which ones? (I'm not ready to call Twitter a success.)

Twitter is so embedded in the worlds culture, I'm hard pressed to believe they won't succeed

Given how embedded they are, it's troubling that they still haven't figured out how to make money off of it.

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