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Simply buy up all the dating apps and sites under a single company.

This mostly exists and is called Match Group! Owners of Hinge, Tinder, OkCupid, Match.com and a bunch of smaller, specialized dating apps.

I'm guessing the parent knows that.

Now I'm wondering, if one created a brand new dating app marketed "WE ARE NOT OWNED BY MATCH GROUP", would it make bank?

That's what OKCupid was supposed to be. They even wrote a blog post about how they are different from the other companies.

And then Match bought OKCupid.