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From the ancient internet:

Scammers making 5-6 figures in such scams would happily pay that.

So make it 2 cents.

If you up the price the people paying for the service become more valuable for scammers (or at least to some targeted scams).

The 2 cents is for sending the email, not receiving it.

it's not a new thing

There have been various proposals for it before.

I never understood the rationale for not doing it.

email was included by ISPs as a service, people continued to expect it for free.

other networked systems (EDI VANs) charged traditionally per document, sometimes even per character.

though I mean people literally PAY to PRINT PHYSICAL CRAP and MAIL IT right to my junk box. half of my mail is junk.

how much is an email worth?

I get 2 or 3 pieces of junk physical mail, vs 2 or 300 pieces via email.

Isn't that what proof of work does? No idea why this is not common place.